Goke Sorti has played a considerable role in TMR mechanical area.

  Editor's note: Ms. Li Wei shared with us the development ideas and four major businesses of Goke. With the attitude of gratitude to provide a better solution for China's agriculture and animal husbandry.

  Zhang Fangcai, who is senior journalist from Dairy Association information network of China. She made an interview with Ms. Li Wei. On Dec. 13th, the article in the Dairy Association information network of China was published with the title” Goke Sorti has played a considerable role in TMR mechanical area. Interview of Ms. Li Wei, who is the chairman of the board of Beijing Goke Agricultural Machinery Co., Ltd.” The thinking of this female entrepreneur’s about Chinese dairy industry are reported. She told us about Goke’s story and history. New ideas, new thinking, new platform, its development and innovation for the industry are introduced by Goke. And injected fresh vitality to china agriculture and animal husbandry area.

  Let's go through the interview with Li Yu, chairman of the board.

                         

                          The most beautiful woman: Li Wei, chairman of board of Beijing Goke Agricultural Machinery Co., Ltd.

  Journalist: Good morning. Ms. Li.It's my pleasure to know Goke's story and history. What did Goke do for the Chinese farms?

  Ms. Li Wei: In 2002, I came back from Sweden to China to start a TMR business. The commitment to the promotion of TMR Technology is until 2009.During this period we participated in a number of standards for the dairy industry. We also participate in the preparation of dozen books. Registration of TMR machine into state subsidies are completed by Goke. So that in 2009 the popularity rate rose to around 50%.

  After the event of melamine in milk powder, we realized that the large-scaled processes was faster and faster. Some of the farms are difficult to get opportunity to survive. According to statistics 2013, a farm with more than one hundred cows has accounted for 41%. The statistics from Ministry of agriculture showed us, TMR penetration rate in China has reached above 80%. 2002 to 2009 is the Technology promotion period. After the event of melamine in milk powder, Goke devoted ourselves to make the customer know the importance of the TMR.

  2009-2012, Sorti began to provide Feeding Solutions. Including Forage harvest, quality of monitoring in field, effectively storage and transportation, realize on pretreatment of roughage, fast cutting, preprocess, mix by TMR, evaluation of mixing effect and monitoring the whole feeding process. Combing with the Software to maximize customer value.

  From 2002, we find out that a large number of outside the capital of dairy industry's capital is coming into the dairy industry. They wants to build a large farm with different capacity from 2000 heads to ten thousand heads. Our Client are changing. We change ourselves from 2012. By the integration of manufacturer enterprise turned into a consultant integrated enterprise. Our customers are our services object. We provides a complete solution. Such as investigate in domestic and international, farm planning and process. We helped them to find possibly staffing and performance evaluation. We provide them the related solution. The feed conversion rate of our country is much higher than other countries. A large number of cows are imported from New Zealand every year. Cow culling rate is too high, life span is not long enough, calves high mortality. Goke introduced advanced double vacuum milking technology from Denmark. With a low vacuum to protect the cows’ breast. We have installed more than and 40 large equipment. Such as the World Bank project in Heilongjiang, Shengmu High-Tech, inner Mongolia Dairy association, Qingdao Shengshi etc.

  From 2012 we have accumulated a lot of experience in the implementation of the World Bank Manure Treatment project. We provide our customer the best solution. Such as feeding process, calf feeding, mastitis prevention and control, Comprehensive Treatment and Utilization of Tanning Effluent. Solutions are more detailed, and suitable for China's situation.

  We helped our customers to get the domestic government loan. But it is very difficult to do this. Then Goke introduced foreign low-interest loans and financial leases for the construction of Chinese farms. Shengmu High-Tech, Inner Mongolia dairy Association, Shandong Shengshi Muye, Heilongjiang Xinjian Farm are succeed with the Danish low-interest. Five year, they pay a debt every half year, the interest rate is only 3.5%. The procedure is very simple. It showed Goke’s ability to guarantee in the international market. Within a year, we provide customers with a total of about 70 million RMB. For the new, reconstruction and extension of the farm. We helped them to solve the financing difficulties and improved the efficiency.

  Now we provide a third party service. This year we provided hoof trimming service to the Tianjin custermos. Form September or October we will set up a group purchase plan of hays in Heilongjiang and Inner Mongolia, to against the import of transgenic forage barriers.

  How can we provide the service? First, give the equipment a top overhaul twice a year for free. Play the third party service function. Easyfarm provides the rules and regulations of the farm, Developing Systems and Procedures to customers, and help them to make a management appraisal. 40 Experts work for 4000 farms has been achieved in Denmark. Because of the perfect process system and the Digital Management with the big data. This is the point two. A transparent, open and fair trading are supplied to the clients. There are more than 1500 Productions, which are difficult to find normally, are prepared for the customers. In order to save the customer's purchasing cost and the time. They even save management cost. We devote ourselves to improve the efficiency of the whole industry, to integrate of the best global resources and to serve China animal husbandry sector. Goke takes “For Farm, For Farmer, For Food” as the principle. Let’s have a new life style in this area.

  Our next step is to go to the Point C, which is represent consumer. All of you can see the establishment of Easyfarm. Eggs without antibiotic, Organic yellow beef and organic milk will be promoted to the consumer. High quality and high price are not realized. All of us have the duty to promote best quality things in dairy industry. Let’s show the consumer some special productions.

  There are four major business in our company. First, we are the Chinese animal husbandry machinery market enterprises. We have our own R&D team, production capacity, imports and exports. Second, the Easyfarm-Website, an agriculture and animal husbandry industry third-party service platform was officially launched. Combining Buying and Selling, Management and Investment, Easyfarm Financial services, and the depth of the marketing strategy, provides a one-stop Shopping to the farming and animal husbandry sectors. Third, we have management capacity. We are building the third party management consulting capabilities. Third party services can be provided to the farms. For example Hoof trimming and evaluate Milking efficiency. Fourth, Financial Leasing. In order to improve the financing capacity of farms, Goke cooperates with the Danish and Italian governments. An Effective Solution to the financial demands of farms has been realized.

  Journalist：What do you think about the seriously farm pollution?

  Ms. Li Wei: China have a big population and little land. It’s suitable for Chinese business model. Everyone, who worked in this area must pay attention to the pollution problem.

  The pollution is divided into two aspects: first, the collected system must be reasonable; second, the pollution treatment must have an economic efficiency. We served more than 4 thousand customers in China, collection system is always be overlooked by the user. Scraper, the belt, the separator and collection system are from the four different suppliers. The responsibility and the design of supplier must be cleared.

  Manure Treatment: The separated solid manure can be used as cow-bedding, to filled field for the cows. We installed some container type bedding system. More than 97.3% bacteria will be killed after 18 hours fermentation. The production of cow-bedding can be industrialized. 5 thousand heads cows cost four million a year to buy sand, they also need clean up the sand. After the processing with cow dung, this problem can be solved. Overuse of the liquid manure is not be advocated. Do not advocate the use of city sewage treatment methods. We encourage resource utilization. We advised our customers are container type. The installation is very convenient. After solid-liquid separation, centrifugal separation and aseptic techniques, for the farm with 5 thousand head cows, it costs about 3 or 4 million RMB. Operation cost is not high. To avoid the difficult way of biogas in China. This equipment can be used as a financing lease. This is a new feature in dairy Industry Area. Welcome to have the opportunity to visit the installed demonstration project.

  Journalist: Do you think TMR Technology is a mature technology in China?

  Ms. Li Wei: The world is surprised by the spread speed of TMR. More than 80% farms are using TMR. 67.3% of them are using Sotri-TMR. Goke-TMR is also popular in this area. 70% of them are using Goke-TMR.

  We will be thankful all of our customers, who are believe us and buy our productions more than one time. TMR play an important role in the farm. A good TMR and milking machine can instead of a farm manger. By using the data from the equiments, to improve efficiency and reduce cost, to save unnecessary waste of feed. The world's labor costs are getting higher and higher, new Chinese labors require more intelligent and automated machine in order to have a comfortable experience.

Such as self-propelling TMR, which is showed in Xi’an Show this year.

  Journalist: The lower milk prices influenced the dairy industry and husbandry. What do you think about it ?

  However, we must do a psychological preparation, what is meaning of the new normal Chinese dairy industry? Go back to the social average profit margin level, what is called the full competitive market? We all want to return to the average profit rate, milk prices cannot be above 4 Yuan for a long time. Maybe in the future, it will be 3 Yuan. It is a new challenge and opportunity for the farms, which have the capital runs effectively, lower cost and relatively high milk yield.

  It is a new opportunity for the company like us. In the past people do not want to know the milk yield, the boss would not have had time to the third party services. Now every employees has his own job in this area. It is not a bad thing. I also believe that the bilateral trade agreements between the Chinese government and the Australian and New Zealand have a strategic consideration. Chinese dairy industry wasn’t destroyed by New Zealand FTA, so I do not believe that Chinese dairy industry will be destroyed after the signing of the Australian. We should believe Chinese government and the national industry as well as the determination of the sustainable development of China's dairy industry. We are an enterprise with 12 years experiences in the dairy industry. I am very confident. Agriculture and animal husbandry is not an easy business model. High profits are not our aims. Working in Agriculture and animal husbandry area are our choice of life. Engaged in animal husbandry, your must have an animal husbandry mentality. We visited American Farms, and asked them how they lived with such a low milk price. They told us that there is a regel, 3-year earnings, 3-year loss, 3-year with flat. You can go to the city to find other job, like high-tech or financial area. People who worked in Animal husbandry must have a grateful attitude. Without this kind of mentality of investors or investment mentality, please let them withdraw from this industry. We are not willing to service those people.